Every ad angle sends people to the same page.
You run dozens of angles and hooks, and they all link to one product page or the homepage. The stranger who clicked on a specific promise can't find it when they land.
Funnels and CRO for DTC brands on Shopify
Make more profit from every visitor your ads already send.
We're the funnel and CRO team behind your ads. We build and test the landers, product pages, offers and cart your traffic lands on, so revenue per visitor goes up as you scale.
Trusted by 7 to 9 figure DTC brands
The problem
Most of your ad spend is lost after the click.
Your ads get a strategist, editors and new creative tests every week. The pages, the offer and the cart get far less attention, and that is where a 6% click-through rate turns into a conversion rate under 1%.
The offer, buy box and cart were set once and never tested.
Bundles, prices, cart upsells and post-purchase offers decide how much every visitor is worth. Most stores set them at launch and haven't checked them since.
Nobody on the team owns conversion.
Pages are a side job for a contractor or for you. They change when someone has a free afternoon, and nobody reports on revenue per visitor.
What we work on
Everything a visitor sees after they click your ad.
One team does the research, copy, design, Shopify code and testing, so a winning ad angle gets its own page and that page gets an offer that has been tested.
A page built for each ad angle you run.
Advertorials, listicles, quiz funnels and sales pages written for the stranger who just saw your ad, and coded into your Shopify theme. When a new angle starts winning, the lander for it follows within days.
- Advertorials, listicles, quizzes and sales pages
- The page picks up the ad's hook in its headline
- Theme templates you own, no page builder
Landers
A page built for each ad angle you run.
Advertorials, listicles, quiz funnels and sales pages written for the stranger who just saw your ad, and coded into your Shopify theme. When a new angle starts winning, the lander for it follows within days.
- Advertorials, listicles, quizzes and sales pages
- The page picks up the ad's hook in its headline
- Theme templates you own, no page builder
Product pages
Product pages rebuilt around the reasons people don't buy.
We rewrite and redesign the page from your reviews, survey answers and session recordings. Proof sits next to the objection it answers, and the buy box makes the best-value option the easy choice.
- Hero, claims and proof in the first scroll
- Buy box with bundles and subscription options
- One template that works across your whole catalogue
Offer test, same traffic
RunningA · 50%Peak FootwearB · 50%
Offers
Offer and price tests, the biggest lever on the page.
Quantity breaks, bundle builders, free gifts, buy one get one and subscribe and save. How the offer is framed moves conversion rate and order value more than any layout change, so offer tests go to the top of the queue.
- Bundle builders and quantity breaks
- Price and discount tests on the live page
- The offer framed the same way the lander sells it
Upsells in the cart and after payment$49Checkout · $49
Your cart
You're $11 away from free shipping
Daily greens, 30 servings
Qty 1
Add the shaker for $12
AddOrder confirmed
Add a second bag for 30% off?
One click, no card details again
Add to my order · $34Cart and post-purchase
Higher order value from the cart and after checkout.
Cart upsells, free-shipping thresholds and one-click offers after payment add revenue to orders you have already paid to get. Every button on our pages can send the visitor straight to checkout with the product in the cart.
- Cart drawer upsells and free-shipping bars
- One-click post-purchase offers
- Checkout links wired to every call to action
Quiz funnel: long vs short
Primal Viking · Shopify Analytics · 2026
Long quiz (control)1.42% CVR · $1.24/session
Short quiz2.46% CVR · $2.00/session
+73%
conversion rate
+61%
revenue per session
Up next
- 1Offer: 3-bottle bundle as default
- 2Cart: free-shipping bar
- 3Product page: comparison table
Testing
Every change runs as a split test on real traffic.
Tests that change the URL run in Meta. Tests on the page itself run in Convertify, our own split-testing app, which you get free while we work together. We change one variable at a time, and a variant only goes to all your traffic once it has won.
- A test queue ranked by revenue at stake
- Convertify included, with heatmaps and session recordings
- Every result written up, including the tests that lose
How we work
Research first, then new pages and tests every week.
We do the research and strategy first on every account. Then we write, design, code and test inside your Shopify theme, and you follow all of it in a shared Slack channel.
1Before we build
We research your customers, ads and competitors
Reviews, survey answers, winning ads, heatmaps and your competitors' landers. You get the research and a ranked list of what to build and test first.
2Week 1
Your first lander goes live in 7 days
Written for one of your winning ad angles, designed on brand and coded into your theme, with a variant ready to test.
3Every week
New pages and tests keep shipping
Landers for new angles, product page and offer changes, cart upsells. Each one goes out as a test, and the winners get all of your traffic.
4Every month
You see what moved revenue per visitor
A weekly update in Slack and a monthly review of every win and loss, with next month's plan ranked by the revenue at stake.
Results
What the work did for real brands.
Primal VikingMen's testosterone supplement
Quiz funnels for cold traffic, then tested: short against long, emoji answers against photos, one offer against another. The short quiz beat its long control in every pair we ran.
- $1.72M
- net sales through our quiz funnels
- 0.45% → 2.32%
- control quiz conversion rate as traffic grew almost 4x
- +73%
- conversion rate for the short quiz over the long control
Quiz funnelsShort vs long testsOffer variants
Reviews
What founders say about working with us.
“He definitely surpassed all the expectations that I had.”
Adam, Founder
“Everything went super smoothly. The service has been phenomenal.”
Blake, Founder
High level ecom landing pages
We run a supplement brand doing multiple 8 figure per year and were looking to build a complex and dynamic landing quiz funnel. Vilo did an exceptional job and executed it exactly how we wanted it. Very talented design and dev team for high performance ecom offers.
CRO Evolution did some great work for us
CRO Evolution did some great design, dev and funnel work in a timely basis by building new templates for us to use on Shopify. I was impressed with their communication, output and speed and would recommend them to other businesses!
Experience was really good
We needed some complex things to be implemented in our business and those have been executed exactly like we wanted it.
I got a listicle done with Vilo
The onboarding was seamless and his team came back with a very nice template in a speedy manner! Vilo is a great guy and provides an amazing service.
Vilobatir is really talented
His design and execution was terrific. We will use again.
Free, on YouTube
The playbook, filmed.
Funnel breakdowns, quiz structures, split-testing strategy. Everything we do on client stores, explained on the channel.
Best 2026 Ecommerce Quiz Funnel Structure
The Perfect Ecommerce Listicle, Full Structure
The Most Profitable Ecom Cold Traffic Funnel Structure
Copy This Advertorial Structure
The Quiz Funnel That Takes Cold Traffic From Answering to Buying
We Add $200K+/Mo With This Funnel Split Testing Strategy
How To Build High Converting Buy Boxes
A Simple Ecommerce Funnel You Can Implement Today
The Funnel That Educates, Then Sells
The 10 Best Split Testing and Funnel Tools
Working together
Your funnel and CRO team, without hiring one.
A head of CRO, a direct-response copywriter, a designer and a Shopify developer take months to hire, and they still need testing tools. We join your Slack and your first page is live in week one.
The teamHiring in-housecrœvolution
- CRO strategist and researcherHiring in-house: Months to hirecrœvolution: Included
- Direct-response copywriterHiring in-house: Another hirecrœvolution: Included
- Designer who knows funnelsHiring in-house: Another hirecrœvolution: Included
- Shopify developerHiring in-house: Contractorcrœvolution: Included
- Split testing, heatmaps, recordingsHiring in-house: Paid appscrœvolution: Convertify, free
- First page liveHiring in-house: After hiring and onboardingcrœvolution: In 7 days
Book a free strategy call
We go through your store and your numbers with you. You leave with:
- Where your visitors drop off after the click
- The first pages and tests we would run on your store
- Examples from brands in your niche
Questions founders ask us.
The ones that come up on almost every call, answered plainly.
What we do
Everything a visitor sees after clicking your ad: landers (advertorials, listicles, quizzes and sales pages), product pages, the homepage and collections, the offer and pricing, the cart and post-purchase.
How it works
Testing
Tech
Working together
Cold Traffic Letter
Get the next one before the ad does.
One email a week on what actually happens after the click: the pages, offers and tests behind the funnels we build for DTC brands.
Book a call
See where your store loses money after the click.
A free strategy call about your store. Pick a time that works for you.
- 1
When you book
Answer a few questions about your store, your traffic and your numbers, so the call starts on your situation.
- 2
On the call
We go through where visitors drop off and which pages and tests we would start with.
- 3
After the call
You get a written strategy for your brand, whether we end up working together or not.
“Had a free consulting call with Vilo, and he was super nice and knowledgeable, thanks for your help!”
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